Calm is a software company based in San Francisco, California, which produces mindfulness meditation products. These include a digital service offering mindfulness-based guided meditations, and Sleep Stories, which are available online. and via an app.
Video Calm (company)
History
Calm was founded in 2012 by Michael Acton Smith and Alex Tew. Smith founded the children's entertainment company Mind Candy and creating the online game Moshi Monsters. Tew launched his first startup company The Million Dollar Homepage in 2005. Tew and Smith later develop their idea of an online meditation product. The pair together launched Calm in 2012.
Backed by $1.5M in angel investments, Calm is run by a small team, with its headquarters in San Francisco.
The mobile app has had 12 million downloads.
Maps Calm (company)
Product
Calm produces mindfulness meditation products, which are accessible to users through various channels: the company's website, Calm.com; a bestselling book; and its primary product, a mindfulness meditation app, available on iPhone and Android devices.
The app features both meditation tools and sleep aids. The meditation area of Calm offers a quick breathing exercise, a aily meditation that teaches mindfulness, several multi-day programs targeting specific issues or goals, and unguided and guided meditation sessions.
The "Sleep" area of the app gives users access to an audio feature called Sleep Stories - bedtime stories for adults. On December 1, 2016, Calm launched an initial range of 23 different sleep-inducing stories, mixing words, music and sound-effects, with the aim of helping adult listeners to sleep.
Most of the Sleep Stories range in length from 20 to 30 minutes and in kind from non-fiction nature essays describing natural wonders to an extract from Shakespeare's A Midsummer Night's Dream. They include both original stories, devised by mindfulness specialists, and slow-tempo retellings for adults of children's stories such as The Ugly Duckling by Hans Christian Andersen.
One non-fiction Sleep Story features the voice of Ben Stein who played the droning Economics teacher in the 1980s teen movie Ferris Bueller's Day Off. Stein reads an excerpt from the 18th century economics text, The Wealth of Nations by the Scottish economist Adam Smith.
To access all features of Calm requires a subscription, available on a monthly, yearly or lifetime basis.
Publications
- Calm: Calm the Mind. Change the World (Penguin, 2015), Michael Acton Smith, ISBN 978-0241201954
See also
- Mindfulness
- Baa Baa Land (film)
References
Source of article : Wikipedia
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